Znanstveni članci

LATEST WORKS

1. Šverko, I., Paliaga, M.: «Istraživanje imidža gradova u funkciji marketinga gradova», Zbornik radova sa znanstvenog skupa s međunarodnim sudjelovanjem «Marketing države – Marketing Hrvatske države», CROMAR, ISBN 953-98717-0-0, Zagreb, 2001., str. 185-195.
2. Grbac, B., Paliaga, M.: «Local government in transition: Strategic urban marketing of the croatian towns», u: Readings book of International Conference «Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance», Global Business and Technology Assotiation, ISBN 1-932917-00-4, Cape Town, South-Afric Republic, 2004., str. 314-323.
3. Franjić, Z., Paliaga, M.: «Ricerca sull’ immagine della città quale elemento di gestione del marchio», Ricerche sociali, ISSN 0353-474X, No. 14, 2006., str. 79-98.
4. Paliaga, M: «Strateško planiranje i outsourcing – Budućnost hrvatskih komunalnih poduzeća», Ekonomska istraživanja (Economic Research), ISSN 1331-677X, Vol. 20, No. 1, 2007., str. 83-99.
5. Uravić, L., Paliaga, M.: «Integralni pristup razvoju branda i gospodarskog razvoja gradova u uvjetima globalne konkurentnosti», Ekonomska istraživanja (Economic Research), ISSN 1331-677X, Vol. 21, No. 3, 2008., str. 77-87.
6. Paliaga, M., Zilli S.: «Sviluppo economico locale delle città: ruolo dei sondaggi nella sfera lavorativa e della raccolta di dati nella formulazione delle nuove e moderne politiche economiche cittadine», Ricerche sociali, ISSN 0353-474X, No. 15, 2008., str. 143-166.
7. Franjić, Z., Paliaga, M.: «Time management for the needs of sale», Proceedings of International Conference «Redefining Business Horizons», Macmillan Publishers India, ISBN 0230637159, New Delhi, India, 2008., str. 206.
8. Franjić, Z., Paliaga, M., Flego, M.: «Green marketing in Croatia – research of experience and effects on the establishment of environmentally and socially responsible business», Proceedings of the 34th Annual Macromarketing Seminar «Rethinking marketing in a global economy», ISBN 0-9795440-9-2, Kristiansand, Norway, 2009., str. 259-271.
9. Franjić, Z., Paliaga, M.: «Influence of urban marketing and city branding on the development of local economy in units of local self-government in the Republic of Croatia», Proceeding of the 3rd International Conference on Destination Branding and Marketing, ISBN 978-99937-51-32-8, Institute For Tourism Studies, Colina de Mong-Ha, Macau SAR, 2009., str. 72.
10. Paliaga, M., Franjić, Z., Strunje, Ž.: «Methodology of valuation of cities brands», Ekonomska istraživanja (Economic Research), ISSN 1331-677X, Vol. 23., No. 2., 2010., str. 102.
11. Paliaga, M., Franjić, Z..: «Influsso del marketing urbano e della creazione di un marchio (brand) cittadino sullo sviluppo economico locale delle unità d’autogoverno della Repubblica di Croazia», Ricerche Sociali, ISSN 0353-474X, No. 17, 2010., str. 117-140.
12. Paliaga, Marko: “Immagine cittadina, suo posizionamento e impatti macroeconomici degli investimenti nel turismo e nell’infrastruttura sportivi“, Ricerche sociali, ISSN 0353-474X, No.- 2010-2011 – U OBJAVI
13. Paliaga Marko, Željko Strunje: “Research of implementation of internal marketing in companies in the Republic of Croatia”,Ekonomska istraživanja (Economic Research), ISSN 1331-677X, Vol. 24, No.1 , 2011., str.107-121.
14. Paliaga Marko, Željko Strunje, Hrvoje Pezo: “Primjena internog marketinga u hrvatskim poduzećima“, Ekonomska Misao i Praksa, Dubrovnik, UDK 339.138, 2010, str. 211-223
15. Fočo, Almin i Paliaga, Marko (2011): “Projekt primjene urbanog marketinga u funkciji ekonomskog razvoja Sarajeva/ Project of Applying Urban Marketing Concept in the Function of Economic Development of Sarajevo” U: Barilović, Zlatko; Jurina, Milan; Morović, Vinko; Skledar, Nikola; Vojnović, Savo (ur.) Zbornik sažetaka znanstveno-stručnog skupa s međunarodnim sudjelovanjem „Projekti i projektni menadžment“, Zagreb, 25.-26.veljače 2011. Zaprešić: Visoka škola za poslovanje i upravljanje, s pravom javnosti, „B.A.Krčelić“, Zaprešić, str. 13.-14. (ISBN:978-953-7670-13-9) – plenarno predavanje na međunarodnom znanstveno-stručnom skupu
16. Marko Paliaga, Almin Fočo, Zlatko Barilović: “Research of Possible Role of Urban Marketing in Attracting Foreign Direct Investment (FDI) in Cities of Bosnia and Herzegovina”, XXII. Kongres CROMAR-a, 2011.
17. Ernes Oliva, Marko Paliaga, Darija Božac Marjanović: “Agricultural produce of Istria used in Regional branding – Strategic concept “,XXII Kongres Cromara-a, 2011.
18. Ernes Oliva, Marko Paliaga: “Typical Regional food and beverage products and region of origin perception differences between domestic and foreign tourists“, Business and Management (ISSN:2301-3567), Vol. 1, No. 2., pp. 209-212., 2013. (original)
19. Paliaga, Marko – Oliva, Enes: “Ricerca preliminare sulla penetrazione della gestione elettronica nel sistema delle aziende municipalizzate della Regione Istriana” (“Preliminarno istraživanje o primjeni elektroničkog upravljanja u komunalnim društvima Istarske županije”), CDU 347.72+621.39:353(497.5-3Istria), Ricerche sociali (Društvena istraživanja), ISSN 0353-474X, n. 19, Centro di ricerche storiche, Rovigno 2012, str. 85-103.
20. Marko Paliaga, Ernes Oliva: “Branding of small towns in Istria”, The Future of Economics, editors Marli Gonan Božac , Ivan Ribnikar, ISBN 978-953-7498-71-9, udk 33(082), Juraj Dobrila University of Pula, 2013.
21. Marko Paliaga, Enes Oliva: „IDENTITY RESEARCH MODEL IN BUILDING CITY, REGION AND COUNTRY BRAND“ 2014., Znanstvena konferencija Fedor Rocco, Hrvatske perspektive u EU , Zbornik radova, UDK 658.89 ,Pregledni članak / Review , str. 190-207.
22. Marko Paliaga, Ernes Oliva “Reti sociali e servizi pubblici“, Richerche Sociali, N 21, Centro richerche storiche, 2014., ISSN 0353-474X
23. Ružić, Paliaga, Benazić: “MEASURING THE RELATIONSHIP BETWEEN INTERNAL MARKETING AND JOB SATISFACTION, MOTIVATION AND CUSTOMER ORIENTATION IN UTILITY (MUNICIPAL) SERVICES“, CROMAR, rujan 2015.
24. Paliaga, Oliva: “Trendovi u primjeni koncepta pametnih gradova“, Časopis Ekonomska misao i praksa, Dubrovnik, 2019.
25.Paliaga, Marko; Oliva, Ernes
ISTRAŽIVANJE TRENDOVA U IZGRADNJI MARKE REGIJA U HRVATSKOJ // CroDiM, 4 (2021), 1; str. 233–243
26. Barač-Miftarević, Sandra; Paliaga, Marko
Trust in a Strategic Project: Case From Grand Park Hotel Rovinj, Croatia // 5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times – CONFERENCE PROCEEDINGS / Bevanda, Vuk (ur.).UDEKOM, 2021. str. 351–356. doi: 10.31410/EMAN.2021.351
27. Barač Miftarević, Sandra; Paliaga, Marko
THE ROLE OF TRUST AND WORK RELATIONSHIP SATISFACTION ON PROJECT OUTCOMES // 6th International Scientific Conference on Tourism in Southern and Eastern Europe ToSEE 2021 Conference Proceedings / Alkier, Romina; Marković, Suzana; Perić, Marko (ur.).Opatija: FMTU Sveučilišta u Rijeci, 2021. str. 69–79. doi: 10.20867/tosee.06.5
28. Barač-Miftarević, Sandra; Paliaga, Marko
Influence of Destination Hospitality and Overall Tourist Satisfaction on Tourist Loyalty: Case Rovinj // Conference Proceedings of the 10th International Scientific Conference FET 2022 / Družić, Gordan; Benazić, Dragan; Učkar, Dean et al. (ur.).Pula: Sveučilište Jurja Dobrile u Puli, HAZU, 2023. str. 3–28
29. Ružić, Erik; Benazić, Dragan; Paliaga, Marko
Employer Branding: an Investigation into the Differences in Perception of the Attractiveness Dimensions Among Generation Z Members in Croatia // Conference Proceedings of the 10th International Scientific Conference FET 2022 / Družić, Gordan; Benazić, Dragan; Učkar, Dean et al. (ur.).Pula: Sveučilište Jurja Dobrile u Puli, HAZU, 2023. str. 29–47
30. Paliaga, Marko; Šker, Irena; Škrinjar, Saša
MARKETINŠKI PRISTUP I DIGITALNA TRANSFORMACIJA LOKALNE SAMOUPRAVE U SUZBIJANJU BESPRAVNE GRADNJE // 9th International Scientific Conference CRODMA 2024: Book of Papers / Huzjan, Vladimir; Dobrinić, Damir; Gregurec, Iva (ur.).Varaždin: HAZU; FOI; Croatian Direct Marketing Association, 2024. str. 49–62
31.Barač-Miftarević, Sandra; Paliaga, Marko
The process of digital transformation in Croatian municipalities – lessons from a qualitative approach // 11th International Scientific Conference “New Frontiers in Economics and Tourism – FET 2024” / Družić, Gordan; Afrić Rakitovac, Kristina (ur.). Pula, Zagreb: Croatian Academy of Sciences and Arts; Juraj Dobrila University of Pula; Excelia Business School, 2025. str. 317-345
32. Marijan Brubnjak ; Miljen Sirotić; Marko Paliaga
Strategic Development of Logistics – Distribution Centers in Port Hinterland Regions – A Case Study of the Bakar Industrial Zone // Pomorstvo : scientific journal of maritime research, (2025), 39; 340-354
32.Jugović, A., Mandarić, N., Bukša, J., & Paliaga, M. (2025). Digitalization and Smart Port Innovations in Coastal Marinas for Sustainable Nautical Tourism: A Case Study of ACI Club Initiatives. In NAŠE MORE 2025 – 4th International Conference of Maritime Science & Technology, Conference Proceedings (Dubrovnik, 18–19 September 2025), pp. 75–87. University of Rijeka, Faculty of Maritime Studies.

33.Šker, I., Paliaga, M., & Možé, H. (2025). The implementation of strategic marketing in nonprofit organizations in Istria County: Challenges and benefits. In Book of Papers: 10th International Scientific Conference CRODMA 2025.