Znanstveni članci

LATEST WORKS

1. Šverko, I., Paliaga, M.: «Istraživanje imidža gradova u funkciji marketinga gradova», Zbornik radova sa znanstvenog skupa s međunarodnim sudjelovanjem «Marketing države – Marketing Hrvatske države», CROMAR, ISBN 953-98717-0-0, Zagreb, 2001., str. 185-195.
2. Grbac, B., Paliaga, M.: «Local government in transition: Strategic urban marketing of the croatian towns», u: Readings book of International Conference «Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance», Global Business and Technology Assotiation, ISBN 1-932917-00-4, Cape Town, South-Afric Republic, 2004., str. 314-323.
3. Franjić, Z., Paliaga, M.: «Ricerca sull’ immagine della città quale elemento di gestione del marchio», Ricerche sociali, ISSN 0353-474X, No. 14, 2006., str. 79-98.
4. Paliaga, M: «Strateško planiranje i outsourcing – Budućnost hrvatskih komunalnih poduzeća», Ekonomska istraživanja (Economic Research), ISSN 1331-677X, Vol. 20, No. 1, 2007., str. 83-99.
5. Uravić, L., Paliaga, M.: «Integralni pristup razvoju branda i gospodarskog razvoja gradova u uvjetima globalne konkurentnosti», Ekonomska istraživanja (Economic Research), ISSN 1331-677X, Vol. 21, No. 3, 2008., str. 77-87.
6. Paliaga, M., Zilli S.: «Sviluppo economico locale delle città: ruolo dei sondaggi nella sfera lavorativa e della raccolta di dati nella formulazione delle nuove e moderne politiche economiche cittadine», Ricerche sociali, ISSN 0353-474X, No. 15, 2008., str. 143-166.
7. Franjić, Z., Paliaga, M.: «Time management for the needs of sale», Proceedings of International Conference «Redefining Business Horizons», Macmillan Publishers India, ISBN 0230637159, New Delhi, India, 2008., str. 206.
8. Franjić, Z., Paliaga, M., Flego, M.: «Green marketing in Croatia – research of experience and effects on the establishment of environmentally and socially responsible business», Proceedings of the 34th Annual Macromarketing Seminar «Rethinking marketing in a global economy», ISBN 0-9795440-9-2, Kristiansand, Norway, 2009., str. 259-271.
9. Franjić, Z., Paliaga, M.: «Influence of urban marketing and city branding on the development of local economy in units of local self-government in the Republic of Croatia», Proceeding of the 3rd International Conference on Destination Branding and Marketing, ISBN 978-99937-51-32-8, Institute For Tourism Studies, Colina de Mong-Ha, Macau SAR, 2009., str. 72.
10. Paliaga, M., Franjić, Z., Strunje, Ž.: «Methodology of valuation of cities brands», Ekonomska istraživanja (Economic Research), ISSN 1331-677X, Vol. 23., No. 2., 2010., str. 102.
11. Paliaga, M., Franjić, Z..: «Influsso del marketing urbano e della creazione di un marchio (brand) cittadino sullo sviluppo economico locale delle unità d’autogoverno della Repubblica di Croazia», Ricerche Sociali, ISSN 0353-474X, No. 17, 2010., str. 117-140.
12. Paliaga, Marko: “Immagine cittadina, suo posizionamento e impatti macroeconomici degli investimenti nel turismo e nell’infrastruttura sportivi“, Ricerche sociali, ISSN 0353-474X, No.- 2010-2011 – U OBJAVI
13. Paliaga Marko, Željko Strunje: “Research of implementation of internal marketing in companies in the Republic of Croatia”,Ekonomska istraživanja (Economic Research), ISSN 1331-677X, Vol. 24, No.1 , 2011., str.107-121.
14. Paliaga Marko, Željko Strunje, Hrvoje Pezo: “Primjena internog marketinga u hrvatskim poduzećima“, Ekonomska Misao i Praksa, Dubrovnik, UDK 339.138, 2010, str. 211-223
15. Fočo, Almin i Paliaga, Marko (2011): “Projekt primjene urbanog marketinga u funkciji ekonomskog razvoja Sarajeva/ Project of Applying Urban Marketing Concept in the Function of Economic Development of Sarajevo” U: Barilović, Zlatko; Jurina, Milan; Morović, Vinko; Skledar, Nikola; Vojnović, Savo (ur.) Zbornik sažetaka znanstveno-stručnog skupa s međunarodnim sudjelovanjem „Projekti i projektni menadžment“, Zagreb, 25.-26.veljače 2011. Zaprešić: Visoka škola za poslovanje i upravljanje, s pravom javnosti, „B.A.Krčelić“, Zaprešić, str. 13.-14. (ISBN:978-953-7670-13-9) – plenarno predavanje na međunarodnom znanstveno-stručnom skupu
16. Marko Paliaga, Almin Fočo, Zlatko Barilović: “Research of Possible Role of Urban Marketing in Attracting Foreign Direct Investment (FDI) in Cities of Bosnia and Herzegovina”, XXII. Kongres CROMAR-a, 2011.
17. Ernes Oliva, Marko Paliaga, Darija Božac Marjanović: “Agricultural produce of Istria used in Regional branding – Strategic concept “,XXII Kongres Cromara-a, 2011.
18. Ernes Oliva, Marko Paliaga: “Typical Regional food and beverage products and region of origin perception differences between domestic and foreign tourists“, Business and Management (ISSN:2301-3567), Vol. 1, No. 2., pp. 209-212., 2013. (original)
19. Paliaga, Marko – Oliva, Enes: “Ricerca preliminare sulla penetrazione della gestione elettronica nel sistema delle aziende municipalizzate della Regione Istriana” (“Preliminarno istraživanje o primjeni elektroničkog upravljanja u komunalnim društvima Istarske županije”), CDU 347.72+621.39:353(497.5-3Istria), Ricerche sociali (Društvena istraživanja), ISSN 0353-474X, n. 19, Centro di ricerche storiche, Rovigno 2012, str. 85-103.
20. Marko Paliaga, Ernes Oliva: “Branding of small towns in Istria”, The Future of Economics, editors Marli Gonan Božac , Ivan Ribnikar, ISBN 978-953-7498-71-9, udk 33(082), Juraj Dobrila University of Pula, 2013.
21. Marko Paliaga, Enes Oliva: „IDENTITY RESEARCH MODEL IN BUILDING CITY, REGION AND COUNTRY BRAND“ 2014., Znanstvena konferencija Fedor Rocco, Hrvatske perspektive u EU , Zbornik radova, UDK 658.89 ,Pregledni članak / Review , str. 190-207.
22. Marko Paliaga, Ernes Oliva “Reti sociali e servizi pubblici“, Richerche Sociali, N 21, Centro richerche storiche, 2014., ISSN 0353-474X
23. Ružić, Paliaga, Benazić: “MEASURING THE RELATIONSHIP BETWEEN INTERNAL MARKETING AND JOB SATISFACTION, MOTIVATION AND CUSTOMER ORIENTATION IN UTILITY (MUNICIPAL) SERVICES“, CROMAR, rujan 2015.
24. Paliaga, Oliva: “Trendovi u primjeni koncepta pametnih gradova“, Časopis Ekonomska misao i praksa, Dubrovnik, 2019.
25. Paliaga Marko, Ernes Oliva: “ISTRAŽIVANJE TRENDOVA U IZGRADNJI MARKE REGIJA U HRVATSKOJ“, 5 th CRODMA International Scientific and Professional Conference Varaždin, Croatia, October 23rd,2020.
26. S. Barač Miftarević, M. Paliaga: THE ROLE OF TRUST AND WORK RELATIONSHIP SATISFACTION , ToSEE – Tourism in Southern and Eastern Europe, Vol. 6, pp. 69-79, 2021.
27. Miftarević, Sandra Barač; Paliaga, Marko. Tourism in Southern and Eastern Europe ..; Opatija Vol. 6, (2021): 69-79. DOI:10.20867/tosee.06.5
28. Sandra Barač Miftarević and Marko Paliaga: INFLUENCE OF DESTINATION HOSPITALITY AND OVERALL TOURIST SATISFACTION ON TOURIST LOYALTY: CASE ROVINJ, 10th International Scientific Conference “Finance, Economics and Tourism – FET 2022” 22nd -24th September 2022, Pula, Istria, Croatia, EU
29. Erik Ružić, Dragan Benazić and Marko Paliaga: EMPLOYER BRANDING: AN INVESTIGATION ON THE DIFFERENCES IN PERCEPTION OF THE ATTRACTIVENESS DIMENSIONS AMONG GENERATION Z MEMBERS IN CROATIA 10th International Scientific Conference “Finance, Economics and Tourism – FET 2022” 22nd -24th September 2022, Pula, Istria, Croatia, EU
30. Paliaga, M., Šker I. & Škrinjar S. (2024). “Marketinški pristup i digitalna transformacija lokalne samouprave u suzbijanju bespravne gradnje“. Objavljen u zborniku radova 9. Međunarodne znanstvene konferencije CRODMA, Fakultet organizacije i informatike, Varaždin, 24.-25. listopada 2024.